Premier Pools and Spas, the largest and fastest-growing swimming pool company in the country, has announced the addition of a Mississippi franchisee to their growing company. Paul Porter, franchisor and CEO of Premier Franchise Management, the franchisor for Premier Pools & Spas chose Jimmy Holston of Gulfport, Mississippi to become the first Mississippi franchisee in Premier Pools & Spa’s 28 year history. Porter chose Holston to operate in the Gulfport, Biloxi area of Mississippi.

Holston is a well-known and established builder in the Gulfport, Biloxi area and has more than 25 years of pool and construction expertise. Holston’s love of pool building stemmed from a gift. His parents had purchased him a fiberglass pool as his high school graduation present, and he went to work for that very company. By 1998 Holston had started his own pool building company. With numerous franchisee applications coming across Paul Porter’s desk every month, Holston’s application stood out. “I have a deeply rooted sense of responsibility that stems from a desire to protect the industry that has made my dreams come true. Jimmy Holston’s goals, ambition and heart are in line with Premier Pools & Spas’ mission. We are ecstatic to have him come on board,” Porter stated

The selection process for new franchisees consists of a comprehensive background check and several inquiries to local vendors and distributors, as well as previous customer and personal references. “After almost 20 years of pool building we needed a change in direction to achieve our next level of growth. We felt led to Premier due to their national success but also the overwhelming sense of family. We feel that Premier will take us to the next level of pool building excellence,” Holston said.

About Premier Pools and Spas
Since 1988, Premier Pools and Spas has built over 50,000 custom pools and knows what it takes to achieve high-quality results within the customer’s budget. Premier Pools and Spas has won numerous local and national awards including several PHTA International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.