Category: Press Releases

Aaron Gurley Announced New President of Premier Pools & Spas and Premier Pool Service

Premier Pools & Spas, the world’s largest pool builder announced today that Aaron Gurley, General Manager of Premier Pools & Spas of Sacramento, has been named the new President of both the pool building brand Premier Pools & Spas as well as the Pool Service brand Premier Pool Service.

“I’m extremely pleased to have someone with such talent rise through the company ranks. For 12 years I’ve seen Aaron personify our company culture ‘Customers First’. He has shown extraordinary leadership as well as operational excellence at the company level. As we have grown into a 250 million dollar company with 50 locations, process, systems, and procedures are more important than ever. I am very confident this is where Aaron will excel. The addition of Aaron will free me up to continue focusing on global expansion of our pool construction and pool servicing franchises. I’m very excited about our bright prospects ahead.” – Paul Porter, CEO

Gurley comes to Premier Franchise Management with over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas – he has served the past 5 years as the GM for the Sacramento location – the original and largest office with the organization with over 200 employees and over $50MM in annual revenue.

“My parent’s installed an above-ground pool in our backyard when I was in middle school. A few years later, when it was time to get my first job I went to work for the small pool store that installed our pool. I could have never imagined that our family pool would one day lead to an opportunity such as this. I am humbled by the opportunity and excited to get to work. We have an incredible network of franchisees and I look forward to serving each and every one of them in whatever capacity is needed. As an organization, I truly believe our best days are still ahead of us.” – Aaron Gurley, President of Premier Pools & Spas / Premier Pool Service

Originally from Michigan, Gurley graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years within the insurance industry, he found his true calling when he entered the swimming pool industry and has proven during his tenure, to be a vital member of the Premier Pools & Spas organization. Now residing in Folsom, CA with his wife Christy and two daughters, Gurley looks forward to this next chapter where he will have the opportunity to utilize his unique skill-set and experience to help all of the existing Premier Pools & Spas locations, as well as, continue to grow the footprint of the organization – both nationally and globally.

Gurley currently serves as the Board President for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation (JDRF). In his spare time, he enjoys boating and camping with his family, as well as, following passionately cheering on his hometown Michigan State Spartans.

New Partnership With NC Brands Good Fit For Premier

Premier Pool Service is pleased to announce a new partnership with NC Brands a well established company who has been innovating new products for the pool & spa industry for over 30 years. Premier Pools & Spas CEO, Paul Porter said “We are happy to partner with NC Brands, their brand dates back to a year after Premier was founded (1989) and they have a commitment to continually engineer and develop innovative products for the aquatics industry that help keep pool water clean and clear.”
NC Brands is the parent company to Natural Chemistry. Founded over 30 years ago by Robert Kulperger and Mark Munford, the company that began as Natural Chemistry has grown to include other brands such as SeaKlear, Red Leopard, Green to Clean, Aqualus and Yellow Out.
“We are excited to work with Premier Pools & Spas, as they are a professional company whose ability to provide top-quality service to its customer base aligns well with our mission to improve the pool experience,” said the NC Brands’ director of sales, Tim Lawrence.
“It is a great fit for us to ensure we are using top-level products to maintain the waterscapes we’ve helped build for over three decades.” said Paul Porter.

Premier Pool Service Opens Austin Location

Premier Pool Service expanded its foothold in Texas with another new location. The franchise is a sister company to the world’s largest pool builder (Premier Pools & Spas), and offers full service cleaning packages as well as seasonal maintenance, repairs and upgrade options. The West Austin based branch will be owned and operated by pool industry veteran Ryan Johnson.
A former Zodiac rep, Johnson is no stranger to the pool business. He grew up immersed in the industry as his family has owned and operated a pool construction company for over 30 years. Johnson is passionate about clean swimming pools, the Texas Longhorns, and loves his four Labrador dogs, Charlie, Maddie, Paisley and Gracie Mae.
When asked why he wanted to open a Premier Pool Service location Johnson replied, “The big draw to owning a Premier Pool Service Franchise is the culture and the family dynamic. I was born and raised in Austin and have known and respected the Premier brand for decades, but I was sold on the fact that Premier offices are family owned and operated businesses.”
Paul Porter thoroughly vetted Johnson and gave an enthusiastic endorsement. “Ryan’s knowledge of running a pool business, connections in the industry, commitment to customer satisfaction and entrepreneurial spirit make him the ideal Premier Pool Service Franchise owner. We are excited to watch him transform the Austin market!”
The selection to become a Premier Pools and Spas or Premier Pool Service franchisee consists of a comprehensive background check, several inquiries to local vendors and distributors, and previous customer and personal references. If you are interested in owning a Premier franchise, please visit: http://www.joinpremierpools.com or call (844) 243-0860.
About Premier Pools & Spas / Premier Pool Service  Paul Porter founded Premier Pools & Spas in 1988 with a commitment to setting an industry standard by delivering high-quality swimming pools within the customers’ budgets. Premier Pools & Spas has been the recipient of numerous awards on the local and national level. To date, Premier Pools & Spas has built more than 60,000 pools and continues to grow. The company now serves over 50 markets worldwide. In 2017, Premier also began franchising pool service companies under the brand Premier Pool Service. The sister companies are now able to build your dream in a matter of weeks and maintain it for life. For more information visit http://www.ppsrv.com

Premier Pools & Spas Expands into Salt Lake City

Premier Pools & Spas, the world’s number one swimming pool builder, recently announced its expansion into Utah. The Salt Lake City office is founded by Scott Laing and Jason Swallow and will serve the greater Wasatch Front Region of Utah.
Laing and Swallow have owned and operated Premier Pools and Spas of Boise, Idaho for the past 5 years and will continue to do so. The business partners each have over a decade of pool industry experience in both residential and commercial projects. Their love for creating projects that bring families together combined with their high attention to detail has no doubt been major factors in their success.
When asked about the reason for expanding into the Salt Lake City region, Swallow, a native of Utah, said, “It feels like I am coming home! We are excited to provide a product that will positively contribute to the family oriented culture that is in Utah.”
Paul Porter, CEO of Premier Franchise Management (the franchisor of Premier Pools & Spas), is thrilled Laing and Swallow are expanding their reach. Porter said, “Scott and Jason are extraordinary businessmen, pool builders and above all family men. I have no doubt they will take the same level of talent and customer experience they have delivered to hundreds of families in Idaho and share it with the Salt Lake City region.”
The vetting process to become a Premier Pools and Spas or Premier Pool Service franchise involves a thorough background check, multiple inquiries to local vendors and distributors, and both prior customer and personal references. If you are interested in joining the Premier family as a new franchisee, please visit: http://www.joinpremierpools.com or call (844) 243-0860.
About Premier Pools & Spas Founded in 1988, Premier Pools & Spas has a distinguished reputation for achieving high-quality results within the customer’s budget. Today, after building more than 60,000 pools, Premier Pools & Spas continues to grow and now serves over 50 markets worldwide. PPAS has won numerous local and national awards including multiple APSP International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News. Premier expanded into the service side of the business in 2017 with the sister company Premier Pool Service.

Premier Pools & Spas Expands into the Gulf Coast

Premier Pools & Spas, the world’s largest swimming pool builder, has announced its expansion into Southern Alabama and the Florida panhandle. The Fairhope office will be co-owned and operated by Aaron Rogers and Cameron Rhodes and service the greater Gulf Coast. Premier Franchise Management CEO, Paul Porter, thoroughly vetted Rhodes and Rogers over the past couple months and believes they have the potential to transform the market in that region.
Rogers grew up running a successful, family-owned, landscaping company. After his tenure with the United States Marine Corp. he owned and operated his own hardscaping company for 12 years. Rhodes, a veteran in the pool industry, comes to Premier with over 20 years’ experience in pool construction. Together they have owned an operated a high-end pool construction business for the past several years.
Rhodes, in response to what appealed to him about becoming a Premier Pools and Spas franchise, replied, “I’m excited about collaborating with the best builders in the nation and looking forward to streamlining operations which will in turn allow me to spend more time with our clients.”
Today, with more than 60,000 pools built, Premier Pools & Spas continues to grow and now serves over 50 markets between the Unites States and India. When asked about the newest southern Premier Franchise, Porter said, “If your organization is made up of people with impeccable character, extreme talent and a burning desire to succeed, you change industries.” Porter continued, “Cameron and Aaron are incredibly talented pool builders and are a welcomed addition to Premier Nation.”
The selection process to become a Premier Pools and Spas or Premier Pool Service franchise involves a thorough background check, inquiries to local vendors and distributors, and both prior customer and personal references. If you are interested in joining the Premier family as a new franchisee, please visit: http://www.joinpremierpools.com or call (844) 243-0860.
About Premier Pools & Spas  Founded in 1988, Premier Pools & Spas has an accomplished reputation for building high-quality swimming pools within the customer’s budget. The company has won numerous local and national awards including several APSP International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News. In 2017 Premier also began franchising pool service companies under the brand Premier Pool Service.

Premier Pools & Spas To Begin Pool Service Franchise

Pool construction franchisor, Premier Pools and Spas, now has a franchise model for the service side of the industry.

Premier Pools & Spas, the world’s largest swimming pool builder, is beginning to franchise swimming pool service companies nationwide. Premier began as a Sacramento, CA pool construction company in 1988 and grew to dominate the local market.

In 2010, Paul Porter, CEO of Premier Franchise Management, brought the business outside of California and across the nation. Now serving over 50 markets across the country, Porter is looking to expand the brand once again and this time into the service and maintenance side of the industry.

The new franchise, Premier Pool Service, will cover all one’s pool service needs from maintenance and cleaning packages, to equipment diagnostics and repairs. In the areas where a Premier Pools and Spas construction location exists, it will serve as a warranty station for the sister company.

To date more than 60,000 people have trusted Premier to create the backyard of their dreams. With thousands of happy customers across the nation and incredible success in creating a scalable pool construction business, it is the logical progression. Porter continued, “We’ve been so blessed to build tens of thousands of dream backyards across the US, but we’re only there for 8-12 weeks. We can finish ahead of time and under budget, but weeks later if they don’t have a great service company they can’t fully enjoy their pool. To best protect and maintain the investment all of those homeowners entrusted to us, we can now offer year-round service.”

Becoming a Premier Pool Service franchisee gives one access to the tools, training, systems, and support network needed to succeed in today’s rapidly changing business world. Franchisees are trained in processes, protocols and software. They also receive buying power from economies of scale along with marketing strategies that include online campaign management and lead generation. If you are interested in owning your own pool service franchise call (833) 827-5044. The screening process to become a new franchisee involves an in-depth background and reference check. For more information please visit: http://premier-poolservice.com/why-premier/

About Premier Pools & Spas Since its inception in 1988, Premier Pools & Spas has set industry standards by building high-quality, residential, swimming pools within customers’ budgets. The company has earned many prestigious awards on the local and national level including several Association of Pool & Spa Professional (APSP) International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.

Premier Pools & Spas to Franchise Pool Service Company

Premier Pools & Spas, the world’s largest swimming pool builder, is beginning to franchise swimming pool service companies nationwide. Premier began as a Sacramento, CA pool construction company in 1988 and grew to dominate the local market.
In 2010, Paul Porter, CEO of Premier Franchise Management, brought the business outside of California and across the nation. Now serving over 50 markets across the country, Porter is looking to expand the brand once again and this time into the service and maintenance side of the industry.
The new franchise, Premier Pool Service, will cover all one’s pool service needs from maintenance and cleaning packages, to equipment diagnostics and repairs. In the areas where a Premier Pools and Spas construction location exists, it will serve as a warranty station for the sister company.
To date more than 60,000 people have trusted Premier to create the backyard of their dreams. With thousands of happy customers across the nation and incredible success in creating a scalable pool construction business, it is the logical progression. Porter continued, “We’ve been so blessed to build tens of thousands of dream backyards across the US, but we’re only there for 8-12 weeks. We can finish ahead of time and under budget, but weeks later if they don’t have a great service company they can’t fully enjoy their pool. To best protect and maintain the investment all of those homeowners entrusted to us, we can now offer year-round service.”
Becoming a Premier Pool Service franchisee gives one access to the tools, training, systems, and support network needed to succeed in today’s rapidly changing business world. Franchisees are trained in processes, protocols and software. They also receive buying power from economies of scale along with marketing strategies that include online campaign management and lead generation. If you are interested in owning your own pool service franchise call (833) 827-5044. The screening process to become a new franchisee involves an in-depth background and reference check. For more information please visit: http://premier-poolservice.com/why-premier/
About Premier Pools & Spas  Since its inception in 1988, Premier Pools & Spas has set industry standards by building high-quality, residential, swimming pools within customers’ budgets. The company has earned many prestigious awards on the local and national level including several Association of Pool & Spa Professional (APSP) International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.

Premier Pools and Spas Adds Tucson Location

Premier Pools & Spas, the world’s number one swimming pool builder, has announced it is adding a location in Tucson, Arizona. Paul Porter, CEO of Premier Franchise Management (the franchisor of Premier Pools & Spas), carefully selected Stephen Maskey to be the franchisee of the newest Arizona site.
Maskey is a University of Arizona alumni where he majored in Engineering Management with a focus in Chemical Engineering. In 2002 his love of science led him to a job maintaining pool chemistry and from there his career expanded into pool sales and design. Maskey also ran a commercial steel business for several years before deciding to join the Premier Pools & Spas franchise. He and his wife, Mariah, have six children who also have a passion for splashin’. “My kids love to help design pools,” said Maskey recalling how his kids enjoy drawing their own pool designs alongside their dad.
To date, Premier Pools & Spas has built more than 50,000 pools and continues to grow. The company now has over 40 locations in three countries. “At Premier Pools & Spas we are always looking for people in their representative marketplace who have a clarity of the experience they want to provide for their customers.” Porter said, “Stephen comes to us with a degree in engineering which made it very clear that he is the type of individual that is going to pay attention to the details. He also has six children which gave me great confidence that family first is his main objective and that parallels Premier Pools & Spas values and culture.”
The selection process for new franchisees consists of a comprehensive background check and several inquiries to local vendors and distributors, as well as previous customer and personal references. If you are interested in being Premier Pools & Spas newest franchisee, please visit: https://premierpoolsandspas.com/why-choose-us/become-a-franchisee/ or call Brian Porter, Vice President of Premier Pools & Spas, at (916) 220-2194.
About Premier Pools & Spas  Beginning in 1988, Premier Pools & Spas has set an industry standard delivering high-quality results within their customers budgets. Premier Pools & Spas has been the recipient of numerous awards on the local and national level. PPAS has won several Association of Pool & Spa Professional (APSP) International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.

Premier Franchise Management Announces Franchise Expansion in San Antonio, TX

Premier Pools & Spas, the largest and fastest growing swimming pool company in the country, has announced the addition of a San Antonio, Texas franchise to their growing company. Paul Porter, CEO of Premier Franchise Management (the franchisor of Premier Pools & Spas), chose the Rodriguez family to own and operate the location in San Antonio.
Owners Juan Carlos, JC and Lorena Rodriguez, have a wealth of talent. Juan Carlos boasts an incredible 20 years of landscape architecture experience, JC is an engineer who holds a degree in engineering from the University of Texas at Austin and Lorena comes from an interior design background. Her passion for seamlessly blending indoor and outdoor living spaces is something clients find appealing to have on hand when fulfilling their backyard dreams. Prior to joining Premier, the Rodriguez family has owned their own backyard amenity company since 2003. “We are extremely excited to join the Premier Family! The value of being part of this national brand allows us to guarantee homeowners that they are buying from the nation’s best. We look forward to growing the Premier Pools & Spas name in San Antonio, TX.”
Today, more than 50,000 pools built and over 40 locations, Premier Pools & Spas has expanded their ambitions worldwide. “Becoming a Premier Pools & Spas franchisee is a life-changing decision. Our company culture is unlike any other as our franchisees are supportive of one another, share knowledge and celebrate successes.” Porter said, “After meeting the Rodriguez family and getting to know them as individuals it was extremely apparent that they were a great fit for the Premier Pools & Spas family.”
“As we continue to grow, we invite you to explore the opportunity we are presenting you with.” Porter added. The selection process for new franchisees consists of a comprehensive background check and several inquiries to local vendors and distributors, as well as previous customer and personal references. For more information on how to become a Premier Pools & Spas franchisee, please visit: https://premierpoolsandspas.com/why-choose-us/become-a-franchisee/ or call Brian Porter, Vice President of Premier Pools & Spas, at (916) 220-2194.
About Premier Pools & Spas  Since 1988, Premier Pools & Spas has built over 50,000 custom pools and knows what it takes to achieve high-quality results within the customer’s budget. Premier Pools & Spas has won numerous local and national awards including several APSP International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.

Premier Franchise Management Announces Franchise Expansion in Austin, Texas

Premier Pools & Spas, the largest and fastest growing swimming pool company in the country, has announced the addition of an Austin, Texas franchise to their growing company. Paul Porter, CEO of Premier Franchise Management (the franchisor of Premier Pools & Spas), chose Brady and Amy Baird to own and operate the location in Southern Austin.
Owners Amy and Brady Baird have a wealth of talent. Prior to joining Premier, the Bairds owned their own swimming pool service and maintenance company and together they boast over 20 years of landscape design, build and maintenance and Brady has spent 30 years in the residential service industry. “We have owned and operated several successful companies over the past 20 years, but never have we had the support of an accomplished, national brand like Premier Pools & Spas to ensure we are able to deliver the best service and products available.” Brady stated.
Today, more than 50,000 pools built and over 40 locations, Premier Pools & Spas has expanded their ambitions worldwide. “Every month we are receiving numerous requests from pool builders that are watching our growth and want to become a part of Premier Pools & Spas as a franchisee. We have a comprehensive and thorough selection process to find the right fit for our team.” Porter said. “Brady and Amy embody our mission statement and brand, we welcome them into the Premier Pools & Spas family with the utmost excitement.” The excitement is mutual as the Bairds stated, “After meeting the Premier Pools & Spas team, we knew we had made the best decision for our family’s future. We are excited to build dreams and create smiles with the largest and fastest growing pool company in the country.”
The selection process for new franchisees consists of a comprehensive background check and several inquiries to local vendors and distributors, as well as previous customer and personal references. For more information on how to become a Premier Pools & Spas’ franchisee, please visit: https://premierpoolsandspas.com/why-choose-us/become-a-franchisee/ or call Brian Porter, Vice President of Premier Pools & Spas, at (916) 220-2194.
About Premier Pools & Spas
Since 1988, Premier Pools & Spas has built over 50,000 custom pools and knows what it takes to achieve high-quality results within the customer’s budget. Premier Pools & Spas has won numerous local and national awards including several APSP International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.